Creating Effective Follow-up Sequences

A follow-up sequence is a planned series of messages over time to nurture leads who have not responded. Each message has a purpose: reconnecting, providing value, addressing objections, or creating urgency.

A common sequence: Day 1 (initial response), Day 3 (value add), Day 7 (check in), Day 14 (different angle), Day 30 (last attempt). Adjust based on your sales cycle length and lead temperature.

Use follow-up reminders combined with pipeline stages. When a lead does not respond, schedule the next follow-up. Automation rules can notify you when follow-ups are due so you do not forget.

First follow-up: reference original conversation. Second: provide value (tip, article, insight). Third: address common objections. Fourth: try a different approach. Fifth: create gentle urgency.

Space messages appropriately. Provide genuine value in each message. Acknowledge they might be busy. Give them an easy out. Being helpful rather than persistent usually works better.

MyFBleads broadcast feature can send messages to multiple leads with personalization. However, fully automated sending can risk your Facebook account. Most users prefer AI-assisted writing with manual sending.

After 5-7 touches without response, move the lead to a nurture stage with monthly check-ins. Some leads take months to become ready. Use tags to track follow-up attempts so you know when to move on.