High-Converting Messenger Scripts

Great cold DMs share three elements: personalization (reference something specific about them), value (give before asking), and a soft call-to-action (question, not demand). Example: "Hey [Name], saw your post about [topic] - really resonated with me. I help [audience] with [problem]. Quick question: what is your biggest challenge with [area] right now?"

Add value with each follow-up instead of just checking in. Example sequence: Message 1 - Initial outreach. Message 2 (Day 2) - Share a relevant resource. Message 3 (Day 4) - Ask a different question. Message 4 (Day 7) - Provide a case study or result. Message 5 (Day 14) - Final soft close or permission to follow up later.

Move from chat to call quickly but naturally. Example: "That is great to hear! I have a few questions to see if I can actually help - would you be open to a quick 15-minute call this week? I have [Day] at [Time] or [Day] at [Time] open." Give specific options, not open-ended availability.

Reframe to value first. Example: "Great question! It depends on your specific situation. Quick question before I give you numbers - what would solving [problem] be worth to your business over the next year? I want to make sure the investment makes sense for you." This qualifies budget and shifts focus to ROI.

Use pattern interrupt or humor. Examples: "Hey [Name], my messages are probably buried - totally get it! Just wanted to check if [topic] is still on your radar?" Or: "Hey [Name], did my last message get eaten by the Facebook algorithm? Just checking you received it!" Light touch, not accusatory.

Comment genuinely on their posts first to establish presence. Then DM with context. Example: "Hey [Name], loved your comment in [Group] about [topic]. I work with [audience] on similar challenges. Would love to connect - what got you interested in [topic]?" Reference the group for warmth.

Acknowledge the gap and provide new value. Example: "Hey [Name], it has been a while! I just [achieved result/published something/learned something] that made me think of our earlier conversation about [topic]. Still working on [their goal]? Would love to share what I learned."

Acknowledge, question, reframe. Example for "I do not have time": "Totally understand - time is precious. Quick question: how much time are you spending on [problem] each week right now? Most of my clients found that the time invested upfront saved them [X] hours per month." Turn objection into opportunity.

Voice messages can build connection faster but some people prefer text. Good approach: start with text, then offer voice. Example: "I could type this all out, but would a quick voice note be easier? Let me know your preference." Respect their communication style.

Set up your voice profile with your typical greeting, tone, and sign-off. Add lead tags and notes when capturing. When generating AI messages, the system uses your voice plus lead context to create personalized messages. You get unique messages that sound like you without writing each one from scratch. Learn more at /faq/ai-message-generation.