Know Who to Message First

Lead scoring is a system for ranking leads by their likelihood to buy. Instead of treating all leads equally, you identify which ones deserve immediate attention (hot), which need nurturing (warm), and which are unlikely to convert soon (cold). This helps you focus limited time on highest-potential opportunities.

Use tags for temperature scoring: add "Hot," "Warm," or "Cold" tags to each lead. Filter by tag to see all hot leads at once. You can also use pipeline stages that reflect qualification level. The key is consistent criteria for what makes a lead hot vs cold.

Hot lead signals: they reached out to you first, asked about pricing or availability, have a clear timeline ("I need this by next month"), showed budget awareness, or have the problem you solve right now. Hot leads are actively looking for a solution - prioritize them.

Warm lead signals: engaged with your content multiple times, asked questions but not about buying, have the problem but no urgency, or are in research mode. Warm leads need nurturing - stay in touch, provide value, and wait for their timing to improve.

Cold lead signals: no engagement after initial capture, do not respond to follow-ups, have no clear need or budget, or are just browsing. Cold leads go into long-term nurture. Do not waste daily energy chasing them, but do not delete them either - circumstances change.

Update scores after every meaningful interaction. Lead asks about pricing? Upgrade to Hot. Lead goes silent for 3 weeks? Downgrade to Cold. Your scoring should reflect current reality, not initial impression. A lead that was cold can become hot when their situation changes.

For most Facebook lead businesses, simple categories (Hot/Warm/Cold) work better than numeric scores (1-100). Categories are faster to assign and easier to act on. Save complex scoring systems for larger teams or when you have hundreds of active leads.

Work your leads in order: Hot leads first (immediate follow-up), then Warm leads (nurture touchpoints), then new unscored leads (quick qualification). Cold leads get periodic check-ins but not daily attention. Time-block your outreach to focus on each temperature.

In MyFBleads, scoring is manual - you decide the temperature based on conversation context. Automated scoring requires data like email opens or page visits, which Facebook DMs do not provide. Manual scoring based on conversation quality is often more accurate for relationship-based selling.

Good problem. If you consistently have more hot leads than you can handle, raise your standards for what counts as hot, or consider raising prices (demand exceeds supply). You can also improve your sales process efficiency to handle more conversations.